One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career.
When reviewing each free course on this list, I paid attention to:
- Who was teaching it ?
- How to learn digital marketing step by step ?
- How many people had taken it ?
- where can i learn digital marketing online for free ?
- What the average review was ?
- What level of marketer it was for ?
- What are the best online digital marketing courses ?
- Where I can learn free online digital marketing courses with certificates ?
- Whether there were actionable/interactive exercises for you to complete ?
- Where I can learn free online marketing courses ?
- Whether the course was actually relevant to marketing in 2020 ?
- How to learn digital marketing at home free ?
Keeping that in mind, here are the best free marketing courses of 2020 in particular order which will help you not only getting the certificates but also the knowledge in order to get through your job interview or doing the freelancing by these free digital marketing courses. So Lets Go!
These are the most reliable digital marketing courses you can take online and get certified in digital marketing.
To learn digital marketing online and get certified from a renowned company is Hubspot Digital Academy.
3:57 hours completion time
Completing this course will help you:
- Learn about inbound marketing techniques
- Develop understanding of core tactics of inbound marketing
- Advance your skills as an inbound marketer
Hubspot is one of the main organizations in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing and sales.
Hubspot’s Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Enrollment is Free and you get a perceived endless supply of the course.
Other than the above courses, they likewise offer various courses (without a certification) that cover Search engine optimization, blogging, Facebook ads, and other online marketing channels.
Why enroll in this course?
Regardless of whether you don’t plan to use HubSpot’s tools in your marketing campaigns, they did an awesome activity with their online courses and they worth investing some energy and experiencing the ones that interest you.
The learning environment is easy to use and the courses are free.
I suggest you also go through this course, which explains how HubSpot is using blogging to get thousands of visitors per day from Google organic search.
Certification: yes (google digital marketing certification)
Good for: Google digital marketing course for beginners
Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.
One area that is covered in detail is Digital Marketing. In particular, Google offers the following online courses:
- Fundamentals of Digital Marketing Google (includes certification)
- How to get a business online
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses include both video and text materials and some can be completed in 3 hours while others can take up-to 40 hours.
The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.
Why learn with Google
If you are beginner or pro doesn’t matter you should go for this course as it clears every fundamentals of marketing. How i know well this is the first course which i did in my first year of college and it really gives the knowledge about the digital marketing. Well its free and recommended by experts so go for it.
Good for: learning the depths of Google Analytics
Another course by google but i recommend it after going through the one of the above because its basically about how to use analytics for marketing it will surely help you to increase sales or traffics because analysis it root to optimize the marketing campaigns, seo etc. Being able to measure your digital efforts correctly is key to understanding how your business is doing online. That’s why Google Analytics Academy online course is THE one you need to take in order to learn all the ins and outs of Google Analytics.
The Analytics Academy offers courses for different levels, from beginners to power users. After completing the course, you’ll be able to track and analyze your business online performance and make educated decisions and improvements.
In addition, there are mini-courses on YouTube analytics available, too.
Good for: mastering Facebook marketing skills
Facebook Blueprint is a collection of online courses aimed at educating people on how to use the powerful marketing features that come with this social network. With a whopping 6 million enrollments and 75+ free digital courses available, Facebook Blueprint helps you build the skills you need to grow your business online.
The topics cover a variety of cases, from building awareness to learning about Instagram. The great part is that you can simply select what you want to master, and Facebook Blueprint will come up with a selection of free online marketing courses recommended for you.
If you are struggling to stay on top of all the digital marketing opportunities that Facebook has to offer or simply would like to refresh and expand your knowledge of the platform, make sure to check Facebook Blueprint out. Official certificates and badges are available for two core competences – Facebook Advertising and Facebook Planning.
Good for: learning search marketing
PPC University is a free online digital marketing course created by WordStream, a leading online advertising platform. It aims at helping professionals build their PPC and digital marketing skills. For small and mid-size online businesses, allocating their advertising budgets for best results might come in as a daunting task.
The course doesn’t feature videos — in fact, it’s mostly text, but if you can look past that, you’ll learn a ton about PPC.(Use this to obtain knowledge while use above ones for certificates)
It starts with the basics — what is PPC, what are keywords, etc. — and dives into advanced tactics like remarketing, AdWords mobile and call tracking.
WordStream’s PPC University provides the information in bite-sized chunks that are easy to learn and digest. It offers three different levels of learning, from beginning to advanced. In addition to that, you can take advantage of downloadable whitepapers and webinars, all aimed at helping you demystify the controversial world of online ads.
Good for: mastering online marketing
One of the most successful websites on Internet Marketing, especially when it comes to content writing is Copyblogger.
Copyblogger’s Internet Marketing for Smart People stands out from the list of other free digital marketing courses. It is a free 20-part course AND ongoing email newsletter that teaches everything there is to know about online marketing.
Brian Clark is the author behind copyblogger and the creator of the most successful WordPress framework, Genesis.
Since 2006, Copyblogger has written extensively about effective digital marketing. Later, they put these resources together into a comprehensive reference guide. They base the “Copyblogger method” of creating a profitable business online on four pillars: relationships, direct response copywriting, content marketing, and having something worth selling. In their free online course, they elaborate on each one of these four pillars, providing actionable advice on how to market business online.
This course is through email and downloaded ebooks and it’s free. All you have to do is register using your email address.
Why enroll in this course?
Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles or landing page copy, you need to learn how to write engaging content and this course is a great place to start.
It is suitable for both beginners and advanced users.
Good for: self-learners who want to learn at their own pace
Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.
Unlike other popular MOOCs like Coursera, Alison does not provide any video lectures. Instead, you can sign up for a course and learn a topic in the form of presentations. The convenient thing is that you can discuss any questions with fellow learners, right in the comments section.
What will you learn?
You need to acquire a range of skills to become a successful digital marketing professional.
Digital marketing is not a single discipline but it includes a number of principles that cover all online marketing channels.
At the end of the day, when you apply for a digital marketing job, you need to prove that you have knowledge of at least the following:
- Search Engine Optimization
- Paid Search Advertising (Google Ads and Facebook)
- Email Marketing
- Web Analytics
- Content Marketing
- Conversion Optimization
Following a digital marketing course, is one of the best ways to acquire those skills fast. You can then concentrate on building your real-world experience by either working on your own websites, getting a job in the field as a freelancer or in an established digital marketing agency.
Most of the courses listed in this guide are free and perfect for beginners. You can check out the courses in the order listed above and enroll into the ones that best fit your needs.
Can you recommend any other great — and free! — digital marketing courses?