Without a doubt, one of the best marketing channels that will help you with the development of your business is LinkedIn. When it comes to professional online networking, it’s at the forefront of most people’s minds. Your business needs to be on there and you need to be making the most of the opportunities it offers.
Hopefully, these LinkedIn marketing strategies will help you devise a social media marketing plan for your business. Follow our guidance and keep track of your progress.
It’s clear then that you need a LinkedIn marketing plan. LinkedIn can be a very effective channel for B2B companies, if you use it right.
Complete your company profile
Completing your LinkedIn profile is vital, because it allows you to be found in searches, and gives you a fantastic opportunity to wow potential clients. It gives you the credibility you need to convince new prospects to reach out to you on LinkedIn and start a conversation.
Identify your goals
Once you know what your goals are, it’s easier to formulate a marketing plan that works.
Optimize your page for search
A great company profile will only get you so far. What’s the good in having one if people find it hard to find?
This is where SEO (search engine optimisation) comes in use. Insert keywords into your company profile. The keywords you choose must be relevant and descriptive of your business and what you provide.
Unsure about which keywords to use? Start by asking yourself which words or phrases a prospect would type into Google when looking for your product or service.
Grow your network
Content marketing is one way to gain new followers. There are other things you can do as well. Try a combination of these 5 methods:
- Make sure all your employees follow your company page and like your posts (create a Slack channel for sharing social media posts). They’re your biggest brand advocates, and the most likely to share your content.
- Invite your customers and partners to follow your page. Promote your LinkedIn presence on your blogs, email newsletters and press releases.
- Share other people’s content – if you see a blog post or article that you like, share it! Especially if it’s relevant or by an influencer in your industry.
- Tag connections in your content promotions, if you think they’ll find it useful.
- Ask your successful customers to write recommendations and testimonials for your company page. It’s good social proof. Write recommendations for others, as well!
Start sharing content
Once you have your profile set up, it’s time to start creating content and Don’t be afraid to experiment
Always measure your results
To get better at data driven marketing on LinkedIn, you need to analyze your efforts regularly. Most social media schedulers include a reporting function as standard. If you’re not using one, don’t worry! LinkedIn’s own analytics pages can give you an enormous amount of insight.