How To Gain More Followers And Likes On Instagram In 2021 ?

There are many ways to do this, but you need a plan to grow your Instagram following the right way.

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.

Note: Forget about taking any quick shortcut and buying paid Instagram followers. It does not work and can actually severely damage your brand or business!

Thankfully, I know exactly how to make your business stand out, show off your brand, and get more Real followers on Instagram Instantly — so you can work smarter, not harder.

In this post, I’ll take you through the steps of how to set up an engaging instagram profile, maximize the potency of each instagram post, and interact with people in order to continually grow your following and gain exposure to your brand on Instagram.

I am sharing new & Effective ways to reach your target audiences and get more Instagram followers in 2020 some of you may know and some you don’t so stick to end ☺:

Tip #1 How to setup your Instagram account to Increase Instagram Followers ?

If you want to Increase Instagram followers Instantly in 2020 you need to pay attention to what your Instagram profile looks like as a whole.

Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point.

When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. So, How do they make that decision? By Instantly scrolling through your feed, reading your Instagram bio, or clicking on your stories highlights.

When it comes to converting visitors into loyal followers, it’s no longer just the editing style of your photos that need to be consistent.

You also want to have a great Instagram profile photo or instadp, an effective Instagram bio, active stories, and coordinating cover photos for your Instagram highlights.

instagram profile photo

Luckily, it’s easy to build a professional-looking feed with a well-curated and cohesive Instagram aesthetic!

Your feed doesn’t have to adhere to the all-white, picture-perfect, minimal aesthetic of Instagram to be successful, it just needs to be consistent with your own business brand and target market.

So when a visitor lands on your Instagram profile and knows exactly what they can expect to see on your feed, they’re much more likely to hit that “follow” button by checking your instagram profile photo (instadp), Insta Bio, Insta Stories etc.

Of course, your aesthetic now extends to your Instagram Stories and IGTV videos too — everything you post to your Instagram profile should all have a cohesive and complementary design theme.

Write an Engaging Bio

While posts are likely the first thing visitors will see, your profile helps them to provide valuable information about your brand or connect with your audience.

For example you can follow Away’s simple “Thoughtful standards for modern travel” tagline. Or, you might include a more casual bio, like this example from LEGO:

free instagram likes

LEGO chooses to speak directly to their visitors with a simple statement that is engaging and on-brand. Notice how they keep it short and to the point? Your Instagram profile photo (instadp) should be focused on a single goal, like introducing your brand.

Including your branded hashtag on Instagram and a link to your homepage in your bio is also a good idea. Instagram doesn’t allow you to link through posts unless they use Instagram Shopping, so your bio is your chance to send people to your home page.

Tip #2: Find Your Target Audience to Gain More Instagram Followers

Whether you’re getting started with Instagram or looking to expand your current following, it’s important to find a potential audience that is interested in the type of content you plan to create.

The platform provides a lot of useful information as a part of Instagram Insights, their analytics tool, to learn more about who these people are.

Narrowing down your current audience based on their demographics also makes it easier to go after potential new free instagram followers with similar characteristics. You don’t want to spend time targeting an audience under 25 if your product doesn’t appeal to them.

Once you’ve defined your audience according to you niche, it’s time to look at the types of content that will prompt them to engage.

Tip #3: Create Fun, Engaging Content that resonate with your audience to Get More Instagram Followers

Instagram is all about pictures; that is the entire premise it was built on.

It’s not enough to just snap a photo, add a description with some hashtags and call it good — nuh-uh.

You need to craft your images to engage with your real followers — both those who follow you now and the ones you want to gain.

most liked instagram photo of world record egg
most liked instagram photo of world record egg

Note: You can use memes, trending photos and videos relevant to your audience and make to make them engaging through caption with your instagram video or photo because social media sites are all about engaging always remember that.

Tip #4: Write Longer Captions on Your Posts with hashtag research (use hashtags in every post) to Get More Instagram Followers

Write longer and optimised captions on your posts:

How to write caption on instagram

If you’re looking to get more real followers on Instagram, it’s time to let your audience in.

Instagram used to be all about the visuals — a cohesive aesthetic, high-quality photography, and on-brand images were a must. But the biggest trend for 2020 is authenticity, with long-form captions that allow your audience to learn more about you, your brand, and your mission.

In fact, according to research the average caption length has more than doubled since 2016.

And in 2020, the feeds will be filled with an average caption length of 405 characters — which averages out to be 65-70 words!

So you should use longer caption or descriptions and also optimized the caption by using relevant keyword of your industry.

Do hashtag research; use hashtags in every post

Whether you have zero followers or thousands, hashtags are your best friends on Instagram. Instagram makes it easy for users to type in keywords (hashtags) to find new things to like and new people to follow.

Therefore, finding the right Instagram hashtags to use for your post is essential for effective Instagram marketing.

It can be a little hard to do research for hashtags with Instagram when you use the app. But one easy way to get started is by researching which hashtags your competitors are using.

And a list of the most popular hashtags can be found here.

The use of hashtags is a substantial topic by itself. Fortunately, has a detailed guide if you need more help with hashtags.

Also, remember to mix it up a bit and use popular industry-level hashtags, as well as niche ones for which you can actually stand out. Instagram allows you to add up to 30 hashtags for each post and you should utilize this feature to your advantage.

Tip #5: Post often, but not too often and Figure Out The Best Times To Post To Gain More Free Instagram Followers

free instagram followers

Just like any other social media platform, you need to post in Instagram often, but you don’t want to go overboard with this either.

As a general rule of thumb, you can get away with a post a day without being irritating, but if you create great images and posts that get a lot of interaction, you could easily post 5 times throughout the day without causing a fuss.

If you want to see free Instagram followers and Insta likes, then you need to post often. By posting more often, you can see what posts work, which ones don’t, and when are the best times for you to post on IG.

People interact with Instagram throughout the day. The best time to post depends on when your audience is most active on Instagram. Start by testing out times based on Instagram Insights to figure out which times are best for your target audience to increase your Instagram follower.

Some Instagram content types are more affected by posting times than others. For example, stories will bring in more followers during peak hours, whereas posts can gain traction over a few days.

Think about how these times impact your ability to engage with your audience as well. If you’re running a promotion or encouraging comments, you need to be there to reply to any questions.

Below are some tips what you can use to post on Instagram to maintain consistency and engagement with your audience:

#1 Post More Video on Your Feed

Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV and their feed to drive real business results.

IGTV is super-immersive and, thanks to some recent changes, more closely connected to Instagram so it’s easy to align your Instagram audience with your IGTV content.

Plus, Instagram’s video content tends to get more traction on your feed — more engagement and eyes on your video posts could result in more free Instagram followers and Insta likes!

Thanks to the new IGTV preview feature for the grid, it’s even easier to double-up your efforts and make the most of your video content.

And don’t forget! If your IGTV video appears on the Explore page, it gets 4x more space on the page than a photo post — so all eyes will be on your videos!

#2 Share More Selfies

There’s no denying that Instagram is still a very social place. And people want to follow accounts that they can relate to, regardless of whether that’s a brand, influencers, or person they went to high school with.

So it’s important to make your Instagram account as personable and relatable as possible, and really show off what your business and brand is all about if you want to Increase Instagram followers.

This all tied back to 2020’s biggest trend — authentic content! Plus, did you know that photos with faces get 38% more insta likes on Instagram?

So it will increase your Free Instagram likes too

One of the easiest ways to introduce new audiences to your brand is through video on instagram. You can immediately set the tone, share some behind-the-scenes footage, and show off what sets your brand apart.

In 2020, people want to know the people behind the brand, just as much as the business and products.

Plus, there’s no better spokesperson for your business than your employees! Why not ask your team to post and share content about your business plans, launches or special campaigns this year?

If you can get your team involved in creating company content for your brand, it adds more personality and behind-the-scenes insights for your Instagram followers. You may find your page will be seen by new audiences that already have connections with your employees and have an interest in your brand!

So next time you’re crafting an Instagram story, or planning an IGTV video, think about including more face-to-face screen time and introducing your followers (both old and new) to your brand

#3 Re-post images

boost instagram followers

Re-posting images is a great way to get noticed, and increases your follower count.

Remember, reciprocity is not lost in Instagram.

You can be very strategic with this approach. You should images or videos which perform better in past on instagram. It will help to gain consistency and of course more insta likes and followers on Instagram

#4  Run contests and giveaways

free instagram followers instantly

One of the absolute best ways to gain a following on Instagram is to do giveaways or host contests.

As one of the most interactive social platforms out there, Instagram has proven to be one of the best places to hold these.


Because people love to win stuff and they love to have fun — both of which you can give them by hosting these.

Even when you have a small following, you can boost your numbers if you do things correctly. If you plan to do a giveaway, you need to make sure that you’re giving away something that your audience wants.

If you decide to give this a go, then try to find something you know your audience (including people who aren’t following you yet) would want to win.

Then, layout the guidelines for how they can enter to win. Usually, something like this works best.

Post a branded image on your IG account that says ‘Giveaway’ or ‘Contest’ somewhere on the picture. In your description, say that you’re hosting one of these and how long people have to enter before time runs out. Then list out how someone can enter to win like this:

  1. Have them Like your photo
  2. Have them Re-post the image on their account and use an @mention to notify you (you can tack on a unique hashtag too)
  3. Use hashtags in your post to attract new IG followers
  4. Have them leave a comment in your original photo about why they want to win (or whatever you decide as part of the contest)

Having them like and re-post your image means that your photo will show up on the feed of anyone who follows them, thus spreading your reach as a whole.

Tip #6: Tag People to Boost Awareness

increase instagram followers

Tag other Instagram users in your captions to boost awareness of your post for tagged profile followers.

Tip #7: Add CTAs Everywhere To Engage More With Your Audience

free instagram followers instantly

Instagram provides several options for you to add calls-to-action in your content and you should utilize all of them. Whether it is a simple “swipe up to know more” on your Stories or “shop now,” CTAs can help you get your audience to take the desired action.

If nothing else, you can add a CTA to your captions by requesting that people share your content, visit your profile, or whatever action you want them to take.

Tip #8:Join in the Conversation With Your Audience

Instagram(IG) is a platform for social interaction, so engaging with your audience is paramount.

The more you foster relationships with your IG followers, the more users will want to share your content with their network.

Potential IG followers might ask a question on one of your posts to learn more before choosing to follow your account. They can also Instagram Dm on Instagram messenger chatting with them directly is your chance to show some personality and provide answers.

instagram messenger

Your comments go a long way towards building trust with not only that follower, but anyone else who sees the exchange. It’s your opportunity to make the brand feel more human.

Tip #9: Create an IGTV Series to Get More Instagram Followers

IGTV Series

Consider what your audience wants to learn or see more of from your profile, and how you can better serve them through video content.

Instagram TV is a platform where you can show video content that’s longer than the 60 seconds allowed within the feed.

IGTV allows you to showcase your brand to users without time constraints, so they really understand the value of your account and are likely to follow it.

Those viewers can then choose to scroll through his additional videos and find more content they like, or go directly to your profile for more information.

Both keep the user engaged for a longer period of time, which can potentially increase conversion.

When setting up an Instagram TV clip, make sure you select a captivating thumbnail for the video that grabs users’ attention.

Tip #10: Dive deeper with Instagram analytics to Gain More Instagram Followers

instagram analytics

Instagram Insights help you learn more about your IG followers and the people interacting with your business on Instagram. For example, you’ll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

Tip #11: Use Instagram Ads for Maximum Reach

instagram promotion

Instagram promotion lets you create feed and story ads to promote your profile. Use both to create campaigns that broaden your reach, increase brand awareness, and boost your posts in the feed.

When you target the right audience with these ads, it increases your chances for finding new followers.

Note: Instagram promotion is not free but it can increase your follower if use correctly. So i think its worth mentioning here


These are some of the best ways to grow your Instagram presence and gain more Free & Real IG followers. Use these tips to see visible growth in your Instagram follower base and build a strong presence on the platform.

So what do you think? How do you get more followers on Instagram? Are there strategies I’ve missed? Let us know in the comments!

Jasmeet Singh

My name is Jasmeet Singh, and I’m the co-founder of The Web Forger, a place to where we help the business man to grow their business rapidly.

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